About Us

History & How We Came Up With Our Method

Keith Bracci (President & Founder )

I’m going to let you in on a little secret that may surprise you…don’t tell anyone, ok? Metals isn’t what I’m passionate about. Now, I know metal – I’ve been around metal my entire life. My favorite place to play after school and summers was my father’s iron shop in Brooklyn where my brother and I would climb on the racks of steel tube and bar.

My first job out of college in the 90’s was trading flat rolled steel for a Fortune 50 company in New York City, and I am still in the metals business today. I’ve spent all this time around metals yet it was never the product itself I fell in love with.

I fell in love with helping people. What gets me excited to talk about with anyone who will listen are the core values I built Hudson upon: Helping People, Innovation and Teamwork. These values bleed into all aspects of my life and are the source of my fulfillment. They show up when I’m working hard to be the best father and husband I can be. They are what motivates me to support friends to change their habits and reach their personal goals. And they are the foundation for the labor of love of our team working side by side with our clients to grow their companies and achieve their goals. It makes me so happy to be able to bring the decades of knowledge our team has in metal purchasing to our clients to help their team and save them the time and painstaking trial and error it takes to gain that expertise.

So while the metal itself has never been my passion, it’s been my vehicle to share what I AM passionate about with my Hudson Team and our clients.

So that leaves me with only one important question. How can we help you?